Visual Communication - Bachelors
Choose Love is a campaign that experiments with motion design and augmented reality for the means of encouraging people to choose healthy love. It does this by transporting viewers into a place of love and comfort whilst directing them towards helpful resources provided by 1800RESPECT.
The campaign revolves around a heart-felt stop-motion animation which aspires to get people in their feelings about their own relationship/s and reflect on their experience of love.
Featured in the campaign are greeting cards. These are blank on the inside so that couples can gift it to one another on any occasion. On the back is a small message from the Choose Love 1800RESPECT campaign and a link to the website providing couples with resources to make their relationship stronger.
Most memorably is my interactive zine which features an AR surprise on the final page.
Abigail is a visual communication designer with special interests in motion design, illustration and publication design. Her work acts as both a form of self expression and a tool for connecting people through shared human experiences.