Visual Communication - Bachelors
Au-Delà is designed to curate an immersive experience around a fragrance that is both personal and engaging for the consumer. The project includes interactive packaging design and an augmented reality experience designed to visualise the scent. Au-Delà encapsulates the sensation of romance and luxury aimed to entice the consumer towards their perfect scent.
Top Notes: Orange blossom, hyacinth, and orchid.
Heart Notes: Rose, marigold, and jasmine.
Base Notes: Vanilla, amber, and patchouli.
A sweet floral fragrance with hints of spice and a musky base for longer wear.
The packaging for the fragrance was designed to create an engaging and personal experience for the consumer that breaks down the floral scent. The design incorporates both the inside and outside of the perfume box allowing it to fold out and display the perfume bottle inside.
The AR experience is not only designed to visualise the notes of the scent but also intends to capture the feeling and sensation of the fragrance. It exudes luxury and femininity and aims to reflect the flirtiness and playfulness of the brand and scent.
Sarah Ferguson is an illustrator and graphic designer based in Meanjin (Brisbane), Australia. She has a diverse skill set including web design, motion graphics, and digital and traditional illustration. Sarah is passionate about story-telling and branding and hopes to explore this further in future projects.