Visual Communication - Bachelors
Campus Connect is an innovative project aiming to enhance student engagement and accessibility to essential services and resources at Queensland University of Technology (QUT). It addresses the challenge of limited visibility of QUT offerings. Through creative visual communication, Campus Connect seeks to bridge the gap between students and crucial resources, fostering a connected campus community.
Following an insightful consultation with the client, in-depth discussions regarding their previous experiences and concerns regarding the limited visibility of student services were held. Valuable feedback was gathered shedding light on their methodologies for monitoring and gauging student engagement. It was evident that Uni Hub events played a significant role in fostering interactions and raising awareness. As a result, the project’s design strategy centers around physical space activations, complemented by digital media deliverables aimed at not only promoting the events but also accentuating the underlying services.
How do we enhance visibility and awareness of existing offerings to QUT students?QUT. (2023). QUT ENTREPRENEURSHIP. “PROBLEM TO BE SOLVED”
During the initial explorations, research and experimentation I considered trying to be as representational as possible to QUT. However, upon feedback and consideration I decided it would be best to make the campaign a separate yet recognisable entity. This lead to the creation of the double C logo to represent the campus connect idea and have represent the links in a chain that would symbolise the connecting elements in the project. Upon further evaluation it was decided that Campus Connect should have its own colours to accompany the logo as consistent branding that could be recognisable and known as a seperate entity.
Leah is a versatile visual communication designer with an insatiable curiosity and a knack for problem-solving. Her passion for photography, exploration, and emerging technologies fuels her creative spirit. Ethical practices are at the core of her design philosophy, valuing inclusivity and responsible design. Leah is dedicated to crafting innovative and impactful visual narratives.