Visual Communication - Bachelors

Excal

The project involves the development and launch of "Excal," a fictional protein bar brand, designed to captivate health-conscious individuals by offering a snack that combines nutritional excellence with delightful taste. The brand's name, "Excal," draws inspiration from the legendary sword Excalibur, symbolizing great power, thereby resonating with the values of fitness enthusiasts. Notably, "Excal" carries a dual connotation, signifying "Ex-Cal" to emphasize its low-calorie nature, aligning perfectly with the preferences of its target audience.