Visual Communication - Bachelors
Feline Fright is an alternative fashion brand with a mission to bridge the gap between fashion consumers and producers while promoting sustainability. The branding takes a tech-savvy twist by using Augmented Reality (AR) to bring clothing fabric tags to life, providing consumers with information about the downsides of fast fashion and the unique details of their scanned product. This project is heavily driven by the designer's passion for sustainable design and making fashion more accessible.
The following brand bible encompasses key stylistic decisions used to construct the brand identity, and informed collateral applications, including social media ads and product designs.
Tia is a visual communications designer, graduating from a Bachelor of Design at QUT by mid-2024. She is passionate about branding, specifically designing for print, experimenting with layouts to create designs that challenge the stereotypical limitations of the print medium.