Visual Communication - Bachelors
BEE IS A CAMPAIGN ABOUT SELF-LOVE, CARE AND PEACE. WE TAKE INSPIRATION FROM BEES, AND HOW THEY EXTRACT NECTAR FROM PLANTS TO CREATE SOMETHING SWEET AND BEAUTIFUL. THE GOAL IS TO CREATE A SPACE IN WHICH EVERYONE CAN GROW AND FEEL COMFORTABLE IN, SEEING BEYOND THE EXTERNAL REALITY, LIVING AUTHENTICALLY AND PREACHING POSITIVITY.
The title BEE literally stems from the insect. The nature of the Bee is to literally extract nectar from the plant to sustain itself and other plants. The pollination process is an integral part of the ecosystem, directly affecting the food we eat. Bees take something (pollen and nectar) from flora and fauna and create something beautiful and sweet (honey) from it. The idea of BEE encompasses this notion of creating a sweet thing out of the ‘ordinary’ and extracting the beauty from it.
As mental health problems become a more prominent issue in the world today, there is a greater need for its care.
The campaign’s purpose is to spread awareness, share the necessity of caring for oneself and others, and seek greater meaning.
With this, BEE aims to deliver a diversity of products that will attract and engage viewers to accept and utilise this information for their better health and wellbeing.
Lakshmi Dasi is a multicultural student of life, always seeking the greater essence and significance of reality, and how we may experience it. Lakshmi finds innovation in various art forms, through digital and physical media, illustration, animation, photography, and videography. She strives to encompass greater issues and relevant topics via these engaging forms, hoping to inspire change and create a platform in which everyone can learn and grow from.