Visual Communication - Bachelors

JasleeneCreations Rebrand Project

The project was a rebrand for a small jewellery business called JasleeneCreations. The primary objectives include refreshing the brand's logo, refining its colour palette, developing a cohesive visual style, and revamping its packaging design. Having a minimal, aesthetic, cohesive, coastal and luxe feel to the brand. By updating the brand's identity, JasleeneCreations aspires to maintain its current customer base while appealing to a broader audience, ultimately positioning itself as a contemporary and timeless jewellery brand in the market.