Visual Communication - Bachelors

JasleeneCreations Rebrand Project

The project was a rebrand for a small jewellery business called JasleeneCreations. The primary objectives include refreshing the brand's logo, refining its colour palette, developing a cohesive visual style, and revamping its packaging design. Having a minimal, aesthetic, cohesive, coastal and luxe feel to the brand. By updating the brand's identity, JasleeneCreations aspires to maintain its current customer base while appealing to a broader audience, ultimately positioning itself as a contemporary and timeless jewellery brand in the market.

Jewellery Box Mock-up
Jewellery Label Tag

Jasleene Smith

Jasleene Smith is an emerging graphic designer from Brisbane, Australia. Studying a Bachelor of Design (Visual Communication) at QUT. She has always been a person that loves creating and enjoys and has experimented with many different mediums over the years.