Visual Communication - Bachelors
LiveLoop is an interactive record store display that brings album art to life – blending the physical and the digital to encapsulate the experience of vinyl in a modern age.
LiveLoop refers to the hidden visuals in a record cover only unlocked by using the custom built display that projects the visuals into physical space.
Users can select from any LiveLoop compatible record in the display’s cutout, and place the cover on the stand to their right to activate the specific visuals designed specifically for that album.
Each record has its own unique additional interaction with the visuals projected using the slider along the right hand side of the record stand.
Each LiveLoop has been created to complement the album artwork and allow users to interact and explore with a record in a way that extends past just playing the music inside.
Sunburn’s LiveLoop takes a gritty and choppy approach to it’s motion, colours, and aesthetic – representative of the sonic qualities of the album.
In Between Dreams’ LiveLoop embraces the acoustic and gentle nature of the album with smooth motion, and more realistic colours and visuals.
Californication’s LiveLoop goes for more abstract, fast-paced motion and colours changes invoked by the mirror image of sky and sea on the cover.
The entire project relies heavily on RFID technology, a passive, short-range identification process.
The display stand has a RFID reader in the centre and each record has a compatible tag inside the sleeve, meaning when they come within proximity of each other the visuals can be projected for each specific album.
A light, but sturdy frame was put together first before panelling over the top using thin sheets.
After sanding and a few coats of paint, it was ready to go!
Different components of each LiveLoop were made in Illustrator and Photoshop before being brought into After Effects. Each record utilises different motion methods and techniques to create unique visuals and interactions.
Keeping in theme with physical meets digital, the branding for LiveLoop takes a page from simple logo and magazine design of the 70s and 80s, and CRT / VHS qualities and aesthetic to evoke feelings of nostalgia.
Majoring in both Interaction Design and Visual Communication, Mitchell has experience engaging in many facets of design from tangible media to large scale motion design projects. Always up for reinventing and progressing his talents, he is ready to take on any challenge to come his way.