Visual Communication - Bachelors
“Red” is a brand that uses packaging to raise awareness and educate students about Dyslexia. The brand also aims to create a community among the newer generation where people with dyslexia can seek help from other people with dyslexia. People can also learn about this condition through the community.
Our designs are carefully thought of to make typography interact with packaging to create a form of type manipulation to mimic how people with dyslexia will view words!
The brand is named “Red” because red is the colour associated with dyslexia. However, the name choice goes beyond colour symbolism. Dyslexia is a condition that impacts our reading abilities. The brand’s logo cleverly integrates the words “Red” and “Read.” If you examine the logo closely, you’ll notice that the top part of the letter “d” is subtly removed, forming a lowercase “a.” This alteration of the “d” in the logo represents one of the characteristic effects of dyslexia, where letters tend to blend together. Additionally, the letter “e” in the logo depicts letters being partially cut off, reflecting another common effect of dyslexia.
Community among the newer generation where people with dyslexia can seek help from other people with dyslexia. People can also learn about this condition through the community.
Kelsey's ambition is to pursue a career as a graphic designer and illustrator. She holds a firm belief in prioritising the delivery of high-quality work over sheer quantity. In the world of design, she is a staunch advocate for the "less is more" philosophy, firmly convinced that simplicity and precision are the keys to crafting truly exceptional creations.