Visual Communication - Bachelors

Sammich

Sammich is a hypothetical Brisbane-based sandwich shop. The brand's visual identity is inspired by the quirky yet humble sandwiches that I grew up on. With an aim to revolutionise the sandwich game by crafting creative and innovative sandwiches, the menu's comforting combinations go beyond the traditional ham and cheese.

DESIGN CONCEPT

Sammich is a visionary sandwich shop that aims to revolutionise the sandwich game by crafting creative and innovative sandwiches. Born and bred in Brisbane, Sammich is a beloved locally-owned sandwich shop dedicated to handcrafting the most delicious, quality-driven artisanal sandwiches. Their brand values quality, community, and sustainability, while sourcing local, fresh ingredients.

style guide

Style Guide

brand collateral

AR Animation

Using the EyeJack app, users can scan the poster to trigger the animation.

Sammich Poster

see it on behance

BEHANCE

Cleo Hamilton

Cleo Hamilton is a Brisbane-based graphic designer, pursuing a double degree in Business (Accounting) and Design (Visual Communications). Her unique blend of creative and analytical thinking fuels her passion for solving design challenges. She specialises in branding and illustration, yet eagerly seeks fresh creative opportunities.