Visual Communication - Bachelors
The purpose of this project is to increase brand awareness and customer loyalty through the development of Spellbound's brand image and identity. The project deliverables aim to promote the brand and advertise their products. Mock-ups and prototypes have been developed for posters, labels, merchandise, social media and additional promotional content. These deliverables showcase who the brand is and what they offer.
Spellbound believes that “everything is a spell” and there is magic in anything that has intention set into it. We specialise in pre-mix cocktails which we refer to as “potions”. Our wish is to offer our customers an experience that entails adventure, laughter and connection. In each cocktail we cast a unique spell that is filled with positive intention. As an independent start-up company we strive to push the boundaries of the current market whilst remaining true to our core with the following five values.
Community and sustainability: Spellbound is located in New South Wales, Australia, where we have made connections with local farmers and distilleries, to source seasonal produce and spirits.
Quality: Our produce is fresh and organically sourced from our locals. Partnering with high quality distilleries ensures we have the best of the best when it comes to spirits.
Innovation: All of our flavours are crafted by us in house, developing flavours based on the seasonal cycle of fruits in the NSW area.
Enjoyment: We believe that having fun and living in the moment is important for ones mental well-being. If our designs and products can give people joy we have achieved our goal.
– AR posters
– AR can labels
– Social media profile
– Can carrier
-The designs must relate back to the mixed dimension and illustrative styles explored in the first project.
-Each deliverable will take into consideration the three flavours created for this project.
-All content must be cohesive with the brand identity and image
-Timely organisation of printing certain deliverables must be considered in order to have them prepared in time for the exhibition
-The target audience must be considered at all times and designed for.
-Time, resources and skill set
Isabella is an artist and emerging graphic designer based in Brisbane QLD. She practices photography, fine art and illustration, and has learnt how to culminate these skills into her design process. Her purpose as a designer is to bring joy into others’ lives through vibrant and playful visuals. She is adaptable and always eager to grow as a designer.