Visual Communication - Bachelors
"The Drop" is a coffee branding and packaging design project that creates a captivating and environmentally conscious coffee brand and limited edition packaging design that aligns with Ocean Day values, enhances brand visibility, and promotes sustainable practices while driving customer engagement and sales during the Ocean Day promotional period.
The idea behind this design concept is to treat each drop of coffee like a work of art, a carefully crafted masterpiece that combines aroma and taste. “The Drop” is more than just a coffee brand; it symbolises unity, quality, and passion for coffee-making.
Featuring a limited edition packaging design, “The Drop” elevates the coffee experience. Packaging is more than just a container; it is a canvas that tells a journey. This artwork is a collector’s item, a work of art, and a reflection of exquisite taste.
Ginni is a passionate visual designer with a profound love for visual storytelling. She believes that design is not just about aesthetics; it's about communicating a message effectively. Beyond her work, Ginni is an avid traveller and seeks inspiration from exploring diverse world cultures.